OnCell Systems

OnCell Systems, Inc. is First to Offer Multimedia Tour Stops

April 3, 2008 OnCell Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones announced today the availability of OnCell Images and OnCell Video to its portfolio of services. OnCell will deliver still images and short video clips in addition to its industry leading OnCell Audio service. "Being the first to provide image and video services for our customers is an exciting accomplishment and demonstrates our commitment to being the leading provider of location based multimedia content to cell phones." said Thomas Dunne, OnCell Systems' CEO & President.

OnCell Audio is OnCell Systems' market leading service that provides informational audio and video content to a visitor's cell phone or mobile device. The audio and video content creates a cell phone interpretive experience that can be accessed at the visitor's own time and pace. The service includes the My OnCell client interface that allows the venue owner to make real-time changes to their content. The service is scalable and flexible to meet the needs of any client's venue. Future releases of the service will include OnCell GPS, ASR and TTS features. Current clients include Grand Canyon National Park, The George Eastman House, U.S. Botanic Garden, Smithsonian Marine Park, Cornell University Art Museum, Aquarium of the Pacific, Independence Hall National Park, Pollack-Krasner House and American Clock and Watch Museum.

OnCell Systems, Inc. Now Offers Text Messaging Services

April 3, 2008 OnCell Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones announced today the availability of OnCell Text to its portfolio of services. OnCell will deliver text messaging in addition to its industry leading OnCell Audio service. "Providing text messaging services is a natural progression in the evolution of our product offering" said Bob Bailey, OnCell Systems' CTO & Director of Operations.

Botanical Gardens Spring to Beautiful Life

March 20, 2008 But for real flower power and exciting surprises, plan a visit to an area botanical garden, where spring bloom is at its peak.

In the South Bay, we have the South Coast Botanic Garden on the Palos Verdes Peninsula, of course.

[...] Another new feature at the SCBG is a self-guided audio cell phone tour through a company called OnCell. Read more.

Cell Phones The Newest Tour Guide?

January 17, 2008 CBS 3 Reporter Robin Mackintosh has details on a new way residents can reach out and touch Philadelphia's rich history. Watch the video at www.cbs3.com.

Independence National Historic Park
New Cell Phone Program

January 17, 2008 On Ben Franklin's birthday and in recognition of his love of useful innovations, Independence National Historical Park is pleased to announce a new cell phone program. By dialing 267-519-4295 visitors will now be able to listen 24/7 to the stories our buildings tell. Park Rangers briefly explain the history behind the Liberty Bell, Independence Hall, Washington Square and the other park buildings.

Designed to be user friendly and flexible, visitors may access the stops in any order from 10 to 31 or go in sequence for a tour of the park. Small signs are posted around the park with the numbers of the nearby buildings. You can also pick up a flyer at the Independence Visitor Center with the entire list of stops.

The cell phone program is provided by OnCell Systems of Pittsford, NY and calls to this local number (267-519-4295) are free except for air time on your cell phone. Visitor contributions to the park donation boxes are being used to fund this program.

From A.A. to Zouave

December 6, 2007 From A.A. to Zouave: Collections at Brown, an exhibition featuring more than 150 materials from Brown University’s libraries, museums, and galleries, is on view from Tuesday, Dec. 11, 2007, through Friday, May 30, 2008. The exhibit features a cell phone tour, made possible in part by OnCell Audio service. Read more.

Cell phone tours offered in Owego

December 5, 2007 The Tioga County Tourism Office is sending its signal to the streets. They hope cell phone self-guided tours of Owego's historic Front Street homes will get the message out. Read the full story and watch the video at www.news10now.com.

OnCell reaches agreement with Herbert F. Johnson Museum of Art

November 15, 2007 OnCell Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today that an agreement has been reached with the Herbert F. Johnson Museum of Art , located in Ithaca, New York. Through their OnCell Audio service, Oncell Systems will provide a cell phone audio tour service to the museum located on the campus of Cornell University. The museum houses Cornell's art collection, which was begun in the 1880s by Cornell's first president, Andrew Dickson White. In 1973, the Museum moved into its present building, designed by I. M. Pei; it is a small masterpiece, with stunning views of Cayuga Lake, the campus, and Ithaca. Herbert F. Johnson, a graduate of Cornell's Class of 1922, was chairman of S.C. Johnson & Sons of Racine, Wisconsin, and a lifelong enthusiast of art and great architecture. OnCell Audio service will provide audio interpretation of the museums’ works of art to it’s 80,000 annual visitors.

“We are truly excited at OnCell to work with such a prestigious art museum and college university,” said Thomas Dunne, OnCell Systems President and CEO. “This is a perfect arrangement for both organizations.” Johnson Museum of Art visitors will receive a brochure and will see exhibit signage with a local phone number to dial into where audio content can be retrieved. The audio tour, which visitors take using their own mobile phone device, is being offered by the museum at no additional charge to guests.

OnCell launches innovative trial program

September 10, 2007 OnCell Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today it has launched a trial version of OnCell Audio service. The free Try Me Promotion offer allows museums, art galleries, historic sites and other venues to add audio content to a few exhibits or points of interest and gain experience with the company’s customer interface, while monitoring visitor feedback on the audio interpretation concept. “We’re confident that the promotion will highlight the user-friendly aspects of our systems” said Kevin Dooley, OnCell’s VP of Market Development. “Clients can quickly post content, track results and make necessary changes to make their cell phone audio tours more effective”.

OnCell’s Try Me promotion is being offered for a limited time via the OnCell Systems website (www.oncellsystems.com).

GeoPoint Completes Strategic Name Change to OnCell Systems, Inc.

September 4, 2007 GeoPoint Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today it has completed a strategic company name change to OnCell Systems, Inc. Effective immediately, the company will utilize this new corporate name and brand. The OnCell Systems, Inc name is in better alignment with the company service brands including OnCell Audio, OnCell Video and OnCell GPS. "We are truly excited about the new company name," said Thomas Dunne, OnCell Systems President and CEO. "This change aligns our brand and service names while focusing our marketing efforts going-forward."

OnCell Systems, Inc will continue its rapid growth in sales of OnCell Audio to museums, art galleries, universities and historic sites. OnCell Audio allows such venues to enhance visitor experience through audio interpretation via the visitor’s own cell phone. "OnCell Systems provides better brand consistency with our core product lines," said Kevin Dooley, OnCell Systems VP of Market Development. "We’re excited about the opportunity to position this new brand in our markets."

The Boston Audissey on your cell phone

August 6, 2007 GeoPoint Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today a new partnership with Audissey Guides, the Boston-based audio content creators for iPods and MP3 players. This unique partnership will include cell phone walking tours of several U.S. cities. The first tour is set to launch in Boston, MA by mid-August.

Audissey Guides uses local narrators, music, and ambient sound effects to immerse visitors in the local culture. GeoPoint Systems will provide the infrastructure to guide travelers through the historic, hidden sites of these U.S. cities. GeoPoint Systems, Inc. will lead the marketing effort behind the tours and will implement a unique distribution model which creates partnerships with local merchants. The Boston Audissey is priced at $8.95 and can be charged to any major credit card on the tour phone line: 617.850.9971.

The two companies are very excited about the new partnership and the launch of the Boston tour. Says GeoPoint President & CEO Thomas Dunne, "This tour will give us an opportunity to showcase our service to the public while providing a fun and educational experience to visitors of Boston." The tour is described by Kevin Dooley, GeoPoint’s VP of Market Development as: "part exercise, part scavenger hunt and part history lesson as people follow audio clues to sites not normally found on tours of Boston. This truly is a unique city experience."

OnCell reaches agreement with George Eastman House

July 10, 2007 GeoPoint Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today that an agreement has been reached with the George Eastman House International Museum of Photography and Film, located in Rochester, New York. Through their OnCell Audio service GeoPoint will provide cell phone audio tour service to the 58-year-old Eastman House. The Eastman House is one of the world’s oldest photography museums and film archives. It lists as one of its missions the goal to "build information resources to provide the means for both scholarly research and recreational inquiry;" OnCell Audio service will help to support this mission.

The two companies have worked together to build an 18-stop tour inside the historic George Eastman mansion. "We are truly excited at GeoPoint Systems to work with such a prestigious national landmark," said Thomas Dunne, GeoPoint Systems President and CEO. "This is a perfect arrangement for both organizations." George Eastman House visitors will receive a brochure with a local phone number to dial into and tour stops will be identified where content can be retrieved. The audio tour, which visitors take using their own mobile device, is being offered by the Eastman House at no additional cost to guests.

Cell Phone Audio Tour Goes "Live" at Mount Hope Cemetery

June 25, 2007 GeoPoint Systems, Inc., the leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today that it has launched the first in a series of self-guided, walking cell phone audio tours of Rochester’s historic Mount Hope Cemetery. The tour will feature the "Top 21 Stops", including Frederick Douglas and Susan B. Anthony’s places of rest, in the beautiful Rochester landmark.

Those interested in taking the self-guided tour will need only the tour map and their cell phone. Maps can be picked up at The Distillery Sports Bar across the street from Mount Hope Cemetery (1142 Mt. Hope Avenue), the Greater Rochester Visitors Association office at 45 East Avenue in downtown Rochester or downloaded off www.oncellaudio.com. Payment for the $3.95 Top 21 Stops Tour can be made with any major credit card by dialing the tour line - 585.419.9758, and following the prompts. The company will donate $0.50 from each sale to The Friends of Mount Hope Cemetery.

"We’re very excited about the launch of the new tour", says GeoPoint President & CEO Thomas Dunne, "This tour will give us an opportunity to showcase our service to the public while providing Rochester with a fun and educational outdoor experience." The tour is described by Kevin Dooley, GeoPoint’s VP of Market Development: "its part scavenger hunt, part exercise, and part history lesson as people follow the OnCell Audio map to the gravesites of some very interesting historical figures. Once they find the point of interest, tour takers use their own cell phone to listen to a brief summary of that person’s life."

GeoPoint reaches agreement with National Soccer Hall of Fame

May 10, 2007 GeoPoint Systems, Inc., a leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today that an agreement has been reached with the National Soccer Hall of Fame, located in Oneonta, New York. Through their OnCell Audio service, GeoPoint will provide cell phone audio tour service to the National Soccer Museum’s 40,000 square foot, state-of-the-art facility. The Hall of Fame is home to the nation’s soccer archives, which, with more than 100,000 items, comprises one of the largest collections of soccer artifacts and records in the world. The Hall of Fame will induct Mia Hamm and Julie Foudy into the Hall this summer.

The two companies will partner on a 35-40 stop tour scheduled to release in June. The cell phone tour will be available in English and Spanish. "GeoPoint is very excited to partner with such a great entity dedicated to supporting the fastest growing sport in America", said Thomas Dunne, GeoPoint Systems President and CEO. "The opportunity to share the history of the sport is an ideal application of our OnCell Audio service." Soccer Hall of Fame Visitors will receive a brochure with a local phone number to dial into and tour stops will be identified where content can be retrieved.

GeoPoint to Provide Cell Phone Audio Tours in Denver

March 20, 2007 GeoPoint Systems, Inc., a leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today that the company will deliver audio tours to downtown Denver through its OnCell Audio service.

Through a strategic partnership with Denver-based Guide Me Tours, GeoPoint will add cell phone functionality to the Denver LoDo self-guided iPod and MP3 walking tours. Visitors will now be able to dial a local phone number and retrieve information about Denver LoDo points of interest like: Larimer Square, down 16th Street Mall, around Wazee Corner, by Union Station and swinging by Coors Field.

"This is an information on-demand approach letting visitors choose when, where and how they access Denver’s great historic content," said Thomas Dunne, President and CEO.

GeoPoint Reaches Agreement with Innovative Sales Partner

February 26, 2007 GeoPoint Systems, Inc., a leading provider of location-based information to cell phones and other portable devices, announced today that an agreement has been reached with local map creator- Map Works. The two companies will collaborate on "audio advertising" functionality for local maps. This innovative idea allows map advertisers to expand their reach on their ad boxes through GeoPoint’s OnCell Audio service. "GeoPoint is providing a new technology tool to a mature industry – talking maps, said Thomas Dunne, GeoPoint Systems President and CEO. "We’re very excited about the partnership with Map Works." Visitors will see a phone number on the map to dial into to hear additional information about local businesses and points of interest on the map. Initially, GeoPoint and Map Works will collaborate on the Webster Visitors Guide.

GeoPoint Names Chief Technology Officer

February 20, 2007 GeoPoint Systems, Inc., a leading provider of on-demand, location-based multimedia content to cell phones and other mobile devices, announced today that the company has named Robert O. Bailey as CTO. Previously, he was the Chief Technology Officer for Current Communications a provider of infrastructure and services for the broadband over power line industry. Prior to joining Current Communications, Mr. Bailey was a Senior Vice President at Choice One Communications, a CLEC providing integrated voice, data and internet services.

Mr. Bailey is a wireless telecommunications professional with several years of experience with Western New York’s cellular network.

"We’re excited to add Bob’s leadership and experience to the GeoPoint Management Team", said Thomas Dunne, President and CEO. "Bob will help guide our technical and product direction as we continue delivering multimedia applications to mobile devices."

GeoPoint Systems, Inc. adds Director of Technology

January 31, 2007 GeoPoint Systems announces the hire of Steven Carlton, as Director of Technology. Carlton attended the University of Rochester, where he designed an independent major in Media and Management. While at the U of R, he also earned two management certificates, in Information Systems and Accounting, from the internationally accredited Simon School of Business.

Previously Carlton had formed Carlton Technology, a web development business in Rochester, New York, in early 2006. He was selected to design GeoPoint's website, is now joining the GeoPoint team to lend his experience in development and systems design to lead GeoPoint's application development.

"Steve will be a great addition to our team," said Tom Dunne, Chief Executive Officer of GeoPoint Systems. "... and his experience will be especially valuable to GeoPoint into the future."

GeoPoint Systems, Inc. Names Vice President of Market Development

January 2, 2007 GeoPoint Systems, Inc. today announced that Kevin M. Dooley has been named the company's Vice President of Market Development. Dooley is a marketing and product management executive with more than 10 years of experience in telecommunications. Most recently, he was President / founder of Fast-Start Marketing, an agency focused on go-to-market strategies for small businesses.

"We are very fortunate to have a person of Kevin's caliber join GeoPoint," said Thomas Dunne, GeoPoint Systems President and Chief Executive Officer. "The combination of his telecommunications, financial analysis and entrepreneurial experience is a valuable asset to help grow our company."

Dooley, a native of Saratoga Springs, NY holds an MBA in Finance and a Bachelor's degree in Marketing from the State University of New York at Brockport.

He's making cell phones personal exhibit guides

Article from the Rochester Democrat & Chronicle
Author: David Tyler

December 14, 2006 A few years ago, Thomas Dunne stood in line at a museum waiting to pick up one of those tape players that provide patrons an audio tour of an exhibit. Because of heavy demand, all the players were checked out. The wait got Dunne thinking.

"I thought there ought to be a way I could use my cell phone for this," he said. "There should be a number I could dial to hear the tour."

And so the kernel of a business plan was formed.

Now Dunne has formed GeoPoint Systems, a startup that aims to provide cell phone audio tours at museums, zoos, national parks and anyplace else that might want them. The young company is signing its first clients and will move into new offices in Pittsford next month. It also is seeking private investment, Dunne said.

The idea is to host the tours on GeoPoint's servers using the Voice over Internet Protocol system. Customers can choose to produce their own tours or work with GeoPoint to design one.

Phone users would then be able to call an 800 number, punch in their credit card and take a tour.

The system eliminates the need to have patrons wait for a tape recorder if all are checked out. And a tour doesn't have to be limited to just the length of a tape. If customers want, they can use the phone to drill deeper into a topic, Dunne said. And customers can hang up and call back.

"They can dial in as many times as they want," he said.

Dunne previously helped found VoicePort, a provider of interactive voice response systems. IVRs are automated attendants that answer the phones at some businesses.

GeoPoint isn't the only company doing this sort of thing. Spatial Adventures in Ashburn, Va., launched its first tours in 2004. Clients include the Boston Zoo and Minute Man National Park. Another company offers a tour of downtown Boston narrated by Aerosmith singer Steven Tyler.

Spatial Adventures' chief technology officer, Mike Giniger, said there are a lot of potential customers for businesses such as his to deal with.

"There are 8,000 museums in the U.S.," Giniger said. Previously, cost was a barrier to those museums adding audio tours, but cell phone systems cut costs dramatically, he said.

And while some museums are hesitant to let cell phones into their premises, Giniger said his company has been encouraging clients to think of today's cell-phone-proficient teens as the next generation of customers.

"If you don't catch them where they live, you'll lose them, perhaps for good," he said.

Dunne is optimistic about the potential. Museums and zoos may be just a starting point. The technology could work for college tours, real estate listings, even perhaps educational games for children during long car trips. Other applications will come as options such as GPS systems become more prevalent in phones.

"There are so many little niches out there," he said. "I think what will happen is we'll all end up finding our niche."

GeoPoint Systems, Inc. Announces the Launch of OnCell Audio

GeoPoint Systems, Inc. provides cell phone audio tours with their new product, OnCell Audio.

November 27, 2006 GeoPoint Systems, Inc. located in Rochester, New York, announced today the launch of their product, OnCell Audio. OnCell Audio will provide location based audio for walking or driving tours, museums, art galleries, zoos and more.

Clients of OnCell Audio will be able to create an account on the GeoPoint website (www.geopointsystems.com) and upload audio or text files associated with each of their points of interest. Text files can either be converted with text-to-speech, or professionally recorded by GeoPoint. Upon completing their tour, the client will be given a phone number to provide to visitors. Visitors will then be able to access and pay for the tour over the phone, with no cost to the client.

"The increasing ubiquity of the cell phone is opening up new market opportunities for location specific informational services," said Thomas Dunne, President and CEO of GeoPoint Systems, Inc. "OnCell Audio will enhance the visitor experience by providing on demand access to informational audio."

About GeoPoint Systems, Inc.
GeoPoint Systems Inc. is located in Rochester, New York. The company provides an array of products to tap the information market, by offering consumers on demand access to location based informational audio. With OnCell Audio, callers can listen to informational tours of museums, exhibits, tourist locations and more. For more information about GeoPoint Systems, Inc. please visit www.geopointsystems.com.